Concacaf expands Shriners Children’s partnership for 2027 competitions

Concacaf and Shriners Children’s are widening their partnership to spotlight pediatric care across major 2027 soccer competitions, including the Gold Cup, Nations League Finals and W Championship. The move extends a platform that will put patients and families in front of fans across the region.

Why it matters: - The expanded deal gives Shriners Children’s access to some of Concacaf’s biggest stages in men’s and women’s soccer. - The partnership is designed to raise awareness for pediatric specialty care for children and families across the Concacaf region. - The collaboration connects a health-care mission with a large, passionate sports audience.

What happened: - Concacaf and Shriners Children’s announced an expanded partnership on Oct. 14, 2026. - Shriners Children’s will remain an Official Partner of the Concacaf Gold Cup and Concacaf Nations League Finals in 2027. - The partnership will also expand in 2026 to include the Concacaf W Championship. - The organizations formally celebrated the collaboration on Oct. 13 at Shriners Children’s headquarters in Tampa, Florida. - Representatives from both organizations, along with Shriners Children’s board members, patients and families, attended the event.

The details: - The partnership will continue using soccer’s reach to highlight Shriners Children’s mission and the care it provides. - The 2025 Concacaf Nations League Finals and Gold Cup featured Shriners Children’s patients and their stories throughout the competitions. - Shriners Children’s serves children regardless of a family’s ability to pay or insurance status. - The nonprofit connects children worldwide with specialized pediatric orthopedic care. - The organization also serves families throughout Mexico, the Caribbean, Central America and South America. - Concacaf said the partnership will keep sharing the stories and impact of Shriners Children’s across its competitions. - Shriners Children’s said the expanded partnership will help introduce more families around the world to its care.

Between the lines: - The move deepens a model that uses major sports properties as a platform for social impact messaging. - Concacaf is broadening the partnership beyond marquee men’s events by adding the women’s championship, which increases the reach of Shriners Children’s mission. - The 2025 activations suggest the partnership is built around storytelling, not just logo placement. - For Shriners Children’s, the deal creates repeated exposure across multiple tournaments instead of a single-event campaign.

What's next: - Shriners Children’s will appear across Concacaf’s 2027 Gold Cup and Nations League Finals. - The partnership will also extend into the Concacaf W Championship this year. - The organizations plan to continue featuring patients, families and mission-focused storytelling throughout the partnership.

The bottom line: - Concacaf is turning its biggest competitions into a wider awareness platform for Shriners Children’s, with more touchpoints across men’s and women’s soccer.