GlobaleSIM says 2025 sales rose 45% as eSIM demand climbed

GlobaleSIM said 2025 net sales increased 45% and orders rose 68% as travelers moved away from traditional roaming and toward instant eSIM plans. The company crossed 500,000 travelers served across more than 190 countries, while the broader travel eSIM market continues to expand.

Why it matters: - Travelers are shifting to eSIMs to avoid unpredictable roaming bills and the hassle of swapping physical SIM cards. - GlobaleSIM says the change is helping lower travel connectivity costs, with plans starting at $4 for 1GB and savings of up to 80% versus traditional carrier roaming rates. - The growth comes as travel eSIM spending is projected to rise five-fold between 2023 and 2028, according to Kaleido Intelligence.

What happened: - GlobaleSIM said its 2025 net sales grew 45% and order volume increased 68% compared with 2024. - The company said it served more than 500,000 travelers across more than 190 countries. - Europe was GlobaleSIM’s top-selling destination in 2025 by items sold, followed by the United States, Albania, Canada and Turkey.

The details: - GlobaleSIM sells international eSIM data plans with instant activation, 5G connectivity and 24/7 customer support. - The company said its offering is aimed at travelers frustrated by legacy roaming costs and the need to change SIM cards at each destination. - GlobaleSIM said the broader market for travel eSIM services is growing as consumers move to digital-first connectivity. - Kaleido Intelligence expects traditional carriers to face billions of dollars in potential lost roaming revenue as that shift continues. - Travelers can compare available plans and destinations at More information.

Between the lines: - The results suggest that convenience is becoming a bigger purchasing driver than carrier loyalty in international mobile connectivity. - GlobaleSIM is positioning itself as a lower-friction alternative to roaming at a time when travel demand still responds to regional instability. - CEO Yitzhak Cohen said the company saw a slowdown in international travel in recent months amid regional instability, including the conflict involving Iran, but said the market is starting to recover.

What's next: - GlobaleSIM expects international travel demand to keep recovering as routes across the region reopen and traveler confidence improves. - The company appears set to benefit if the wider shift from roaming to eSIM adoption continues at the pace industry researchers expect.

The bottom line: - GlobaleSIM’s 2025 results point to a fast-growing market where travelers are increasingly choosing instant, cheaper connectivity over traditional roaming.