DPA Auctions and National LICA strike nationwide member partnership

DPA Auctions has launched a nationwide partnership with National LICA that gives contractor members complimentary equipment appraisals, reduced seller fees and access to DPA’s online auction marketplace. The deal expands DPA’s reach in construction equipment sales and adds a new member benefit for land improvement contractors across the U.S.

Why it matters: - The partnership gives National LICA members a lower-friction way to sell equipment without hauling machines to an auction site. - The program could help contractors capture more value from idle or rotating assets through appraisals, marketing and sale processing bundled into one service. - DPA gains a direct channel to land improvement contractors nationwide, a core equipment-owning audience.

What happened: - DPA Auctions announced a strategic partnership with National LICA on July 17, 2026. - The agreement makes DPA an official member benefit provider for LICA contractors nationwide. - The partnership also expands DPA’s construction equipment marketplace. - National LICA represents contractors in excavating, grading, drainage and land improvement across the United States.

The details: - LICA members receive complimentary equipment appraisals. - LICA members also get reduced seller fees. - Members can use a dedicated portal for appraisals, listings and support. - Equipment can be sold from the contractor’s own yard. - DPA handles marketing, title work and payment processing. - The member receives payment without moving the machine to a sale site. - DPA said it has helped equipment owners sell with confidence for more than five decades. - Dennis Mikula, Jr., chief executive officer of National LICA, said the partnership is meant to deliver meaningful value, stronger businesses and transparent equipment valuations. - Justin Scheel, chief marketing officer of DPA Auctions, said the partnership connects DPA with a nationwide contractor community that already lives and breathes this equipment.

Between the lines: - The deal fits a broader trend toward service bundles that simplify equipment liquidation for contractors. - National LICA is using partnerships as a membership perk, while DPA is using association access to deepen its market reach. - The on-site sale model may appeal to contractors who want to avoid extra labor, transport costs and downtime.

What's next: - National LICA members can begin using the new DPA benefit through the member portal. - DPA is likely to use the partnership to grow participation in its national auction marketplace among land improvement contractors. - The companies will rely on the program’s early use to show whether the benefit increases appraisals, listings and sales volume.

The bottom line: - The partnership turns equipment sales into a new member benefit for National LICA contractors and a growth channel for DPA Auctions.