Kinomap and Les Mills unveil bundled fitness subscription

Kinomap and Les Mills are teaming up on a global subscription bundle that will combine interactive cardio workouts with Les Mills training content starting around September 2026. The deal aims to give users one platform for cycling, running, rowing, strength, HIIT and yoga without juggling multiple subscriptions.

Why it matters: - The bundle combines two different workout formats in one subscription, which could make it easier for users to build a fuller fitness routine. - The offer may reduce subscription friction for people who want both interactive cardio and studio-style training. - The launch adds pressure to the broader connected fitness market, where platforms are competing on content breadth and convenience.

What happened: - Kinomap announced a global partnership with Les Mills on June 18, 2026. - The companies plan to launch a bundled subscription in September 2026. - Users will be able to subscribe to both Kinomap and Les Mills directly through the Kinomap platform.

The details: - Kinomap will continue to offer thousands of geolocated training videos for cycling, running and rowing. - Kinomap’s interactive features will remain part of the experience, alongside real-world route-based workouts. - Les Mills content in the bundle will add strength training, HIIT, yoga and other non-cardio programs. - The subscription is designed to give users access to a broader fitness ecosystem through one account. - Kinomap described the bundle as competitively priced. - Philippe Moity, Kinomap CEO, said the partnership is meant to make fitness more engaging and accessible. - Marina Nola, chief product and marketing officer at Les Mills, said users want more flexible and complete wellness experiences.

Between the lines: - The partnership pairs Kinomap’s immersive cardio platform with Les Mills’ established group-fitness brand to widen each company’s reach. - The move suggests both companies see value in subscription bundling as a way to increase convenience and perceived value. - The announcement also signals a push toward more unified digital fitness offerings as users look for fewer apps and more variety.

What's next: - The bundled subscription is expected to be available around September 2026. - Both companies will likely use the launch period to market the combined offer to existing users and new subscribers. - The rollout will test whether a single subscription can pull demand across cardio, strength and wellness categories.

The bottom line: - Kinomap and Les Mills are betting that one subscription with more workout variety will be more compelling than separate fitness apps.