WORK-SELF launches Maya Enterprise for AI workforce transition

By AI, Created 5:05 PM UTC, May 18, 2026, /AGP/ – WORK-SELF has launched Maya Enterprise, an AI Workforce Transition Agent aimed at helping companies manage employee transitions during AI-driven restructuring. The London-based company says the system is trained on more than 80,000 career conversations and can be piloted within 30 days.

Why it matters: - WORK-SELF is targeting a costly gap in enterprise AI change programs: employee transition, retention and redeployment. - The company says 70% of AI transformation programmes fail because of human resistance and identity misalignment, not technology. - WORK-SELF says replacing an employee who exits during or after a transformation can cost about £50,000 per person. - The launch comes as companies face AI-driven role compression, restructuring and large-scale reskilling.

What happened: - WORK-SELF launched Maya Enterprise, an AI Workforce Transition Agent for enterprise customers. - The company is based in London. - The product is built for C-suite executives, CHROs, people teams and transformation leaders. - WORK-SELF says Maya Enterprise is the first enterprise-grade AI system trained on a proprietary identity graph built from more than 80,000 real career conversations. - The company says Maya Enterprise is available immediately for pilot deployment.

The details: - WORK-SELF says the underlying dataset was built during one year of direct-to-consumer deployment before the enterprise launch. - The identity graph is based on employee identity, reinvention readiness and execution success, not just job title. - The dataset includes more than 80,000 career conversations with professionals across 20+ industries, career stages and transition types. - It also includes more than 1,000 deep career consultations capturing goals, values, energy patterns, skill gaps and reinvention intentions. - The company says it includes 151 full Career Audits, described as hour-and-a-half biometric-aware sessions producing a complete identity profile for each participant. - WORK-SELF says the identity graph learns with every new employee interaction. - Maya Enterprise has three modules: Workforce Reinvention Assessment, Maya AI Workforce Transition Agent and Transition Dashboard. - The Workforce Reinvention Assessment is a 60-minute assessment covering career history, identity signals, values, strengths and reinvention readiness. - WORK-SELF says results are anonymised, aggregated and made available to people teams through the Transition Dashboard. - Maya coaches employees in real time through a personalised Transition Blueprint and is available 24 hours a day. - The agent flags attrition risk, validates redeployment fit and escalates to certified career coaches when human judgment is needed. - The Transition Dashboard provides 90-day outcome reports on workforce readiness by cohort, redeployment fit by role cluster and transition progress at the individual and organisational level. - WORK-SELF says the dashboard is designed to help leaders show transformation ROI to boards and investors.

Between the lines: - The launch is a bet that enterprise software buyers will pay for proactive support around employee identity, not just workflow redesign. - WORK-SELF is positioning its proprietary data as a moat against generic AI tools built on synthetic or scraped data. - The company says the global career transition market exceeds £50 billion annually, while the outplacement market is about $15 billion and the career coaching market about $10 billion. - WORK-SELF says its report found 72% of professionals intend to change job or career direction within 12 months, while only 3.8% complete the structured milestones needed to execute that change. - The company says 48% report purpose misalignment or creative stagnation as the main driver, and 32% show measurable burnout indicators that precede pivot planning. - WORK-SELF argues generative AI now makes hyper-personalised career intelligence economically viable at scale. - CEO and Co-Founder Wolf Magdelinic said Maya Enterprise is meant to solve the problem of knowing which employees will land on the right side of a transformation. - Co-Founder and Coaching Lead Josh Thompson-Persaud said the main obstacle is identity, not skill.

What’s next: - WORK-SELF says pilot programmes can be operational within 30 days. - Enterprise implementation starts with organisation configuration and HRIS integration, followed by cohort-level assessments, Maya activation and Transition Dashboard go-live. - Companies undergoing AI transformation, workforce restructuring or large-scale reskilling are the immediate target customers. - WORK-SELF is offering enterprise demos and access to the full AI Job Disruption Report 2026 dataset through its website.