Collin Henderson announces new sales book The Oz Method

By AI, Created 5:22 PM UTC, May 18, 2026, /AGP/ – International sales trainer Collin Henderson has announced The Oz Method: Psychological Secrets of Influence for Sales, Leadership, and Life, set to publish June 23, 2026. The book aims to replace features-and-fear selling with a four-part influence framework built around empathy, story, courage, and daily habits.

Why it matters: - The Oz Method is aimed at sales professionals and leaders who want to influence without pressure, gimmicks, or manipulation. - Henderson argues that modern selling depends more on psychology, empathy, and trust than on product features and hard close tactics. - The book is designed to help readers earn attention in a noisy market and turn influence into a repeatable skill.

What happened: - Collin Henderson announced The Oz Method: Psychological Secrets of Influence for Sales, Leadership, and Life on May 13, 2026. - Ideapress Publishing will publish the book on June 23, 2026. - Pre-orders are open now at Amazon, Barnes & Noble, and other booksellers. - Henderson is an international sales trainer, keynote speaker, and self-described “edu-tainer.”

The details: - The Oz Method is built around a four-part framework for influence. - The framework centers on empathy, story, courage, and consistent daily habits. - Henderson frames traditional sales as “Kansas,” a features-and-fear approach that focuses on product specs, pressure, and talking at customers. - The Scarecrow section focuses on mindset and learning, including ways to rewire beliefs and stories that limit performance. - The Tin Man section focuses on heart and storytelling, with the Oz Five-Part Storytelling Framework used to help ideas stick. - The Cowardly Lion section focuses on courage and executive presence, with vulnerability and boldness treated as connected skills. - The Yellow Brick Road section focuses on process and habits, with repeatable daily systems presented as the path to scalable performance. - The framework is held together by the Six E’s of Edutainment: empathy, engage, entertain, educate, empower, and ethics. - Henderson says he developed the Six E’s across thousands of sales calls and keynote stages. - The book draws on behavioral science, mindset research, and real-world sales experience. - The book includes frameworks, visuals, and interactive exercises intended for markup and repeated use. - Henderson says the book is meant for new sellers, team leaders, and veteran sellers who want a model for influence without pressure. - Henderson teaches sales professionals and leaders at companies including Salesforce, Amazon, Medtronic, Johnson & Johnson, Microsoft, Zillow, and Nike. - Henderson also coaches high-level athletes and executives. - Henderson is a former President’s Club winner in medical device sales. - Henderson is the founder of Master Your Mindset LLC. - More information is available at the company’s announcement. - Henderson is also active on LinkedIn and Instagram.

Between the lines: - The book uses the Wizard of Oz as a familiar metaphor to make a sales methodology feel accessible and memorable. - Henderson is positioning influence as a trust-building discipline, not a persuasion contest. - The emphasis on edutainment suggests the message is as much about delivery and engagement as it is about content. - The repeated contrast with “Kansas” signals a broader critique of old-school selling that depends on features, fear, and force.

What’s next: - The Oz Method will hit shelves on June 23, 2026. - Henderson is offering media interviews on sales psychology, the Kansas-to-Oz shift, the Six E’s of Edutainment, courage in sales and leadership, and earning attention without gimmicks or pressure. - Readers can pre-order the book now through major booksellers.

The bottom line: - Henderson is betting that the next era of sales belongs to sellers who pair empathy and storytelling with disciplined habits, not louder pitches.