Pixalate Launches DEFASED Pre-Bid Blocklist for CTV: Daily Updated List of Apps Delisted From Roku, Amazon Fire TV, Apple TV, Samsung, and LG — With App ID, App Name, Removal Date for 100+ Countries

Daily Connected TV (CTV) DEFASED (DElisted From the App StorE) App Blocklists With Country Codes for 100+ Markets Including USA, UK, Japan, Singapore, and More; Available via FTP, S3, AWS RTB Fabric, Enrichment API, & Pixalate Analytics Dashboard

LONDON, March 13, 2026 (GLOBE NEWSWIRE) -- Pixalate today announced the general availability of its DEFASED (DElisted From the App StorE) pre-bid blocklists for Connected TV (CTV) apps, now identifying which countries each app has been delisted from.

Pixalate's DEFASED blocklists identify more than 21,000 CTV apps removed from the Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, and LG TV app storefronts. The data is delivered as two daily feeds — one covering all delisted apps, and one filtered to delisted apps that are still generating ad impressions, according to Pixalate’s data.

When app stores remove an app, no automated mechanism alerts the ad ecosystem, including SSPs, exchanges, or DSPs. The app disappears from the storefront but can remain installed on millions of devices.

Malicious actors can exploit these delisted apps to generate invalid traffic (IVT) or harvest user data without platform oversight. Pixalate's DEFASED blocklists fill that gap.

DEFASED Apps: A Granular Risk Signal For Ad Tech

Pixalate surfaces granular micro risk signals — individual, measurable indicators of risk across the programmatic supply chain. Delisted apps (DEFASED) are one of these signals, alongside 40+ IVT types, Made for Advertising (MFA) flagging, abandoned apps, fraudulent CTV Bundle IDs, SSAI fraud, privacy compliance failure checks, arbitrage transaction flagging, and more.

Apps can be removed from stores for benign reasons, but also for reasons including:

Ad Fraud & Malicious Activity: Malware, adware, IVT, compromised SDKs, deceptive behavior, or manipulated reviews — including cases tied to developer account termination.
Privacy, Policy & Compliance: Non-compliance with store privacy guidelines, missing privacy policies, copyright violations, government-mandated removal, or sanctions compliance requirements.

New: Country-Level Delisted App Intelligence

An app removed from one country’s app store may still be available in the same store in other countries. Pixalate’s DEFASED blocklists include country codes to identify 100+ countries the app has been delisted from.

Feed Type	Scope	Description
Global Delisted Apps	All stores	All apps removed from any app store globally. Used for proactive blocking.
Global Delisted Apps w/ Impressions	All stores	Removed apps that are still generating ad impressions, as measured by Pixalate.

All feeds are updated daily and delivered as CSV via FTP.

Use Cases: DEFASED Data Feeds

For SSPs & Exchanges

Proactive Blocking: Remove all apps no longer authorized by official stores — including apps not yet generating impressions.
Block Delisted Apps With Impressions: Block removed apps still actively serving ads.
Region-Specific Filtering: Use country-level intelligence to filter apps delisted in specific markets while preserving inventory that remains authorized in other regions.
Real-Time Filtering: Check App ID against Pixalate’s Enrichment API for live app delisting status.

For DSPs & Agencies

Pre-Bid Filtering: Automatically exclude App IDs flagged as DEFASED from campaign targeting.
Brand Reputation: Prevent ad spend from reaching developers banned for potential privacy and policy violations.
Market-Level Compliance: Apply region-specific blocking to campaigns targeting specific geographies.

Data Schema

All DEFASED pre-bid blocklist data feeds share the schema below:

Column Name	Type	Description
osName	STRING	Operating system of the delisted app.
appId	STRING	Unique app identifier.
lastSeen	STRING	Date the app was removed from the app store
appStoreUrl	STRING	Original storefront URL. Delisted apps return HTTP 404.
appStoreName	STRING	Store the app was removed from (e.g., Roku Channel Store).
delistedCountryCodes	Array	List of countries in which the app has been removed from app storefronts.

Availability

DEFASED CTV data is available via:

FTP data feeds: Daily CSV blocklists
Enrichment API: Programmatic lookup of delisted status by App ID
Analytics and MRT dashboard: Search and filter through Pixalate’s UI
Amazon S3: Direct delivery to S3 bucket
AWS RTB Fabric: Module for delisted apps filtering

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a “key innovator” for children’s online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied.

Per the MRC, “‘Fraud’ is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.” Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

Contact:

press@pixalate.com

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.