Dero teams with Bike Bus World on custom kids' bike racks

Dero Bike Racks is partnering with Bike Bus World to create branded kids' racks that support group rides to school and other destinations. The effort aims to make bike parking more visible, fun and accessible as both groups push to grow youth biking.

Why it matters: - The partnership ties bike parking infrastructure to a growing youth transportation movement. - Dero and Bike Bus World want more kids and families to see biking as a normal part of daily travel. - Custom racks are meant to make bike parking more visible, welcoming and fun for young riders.

What happened: - Dero Bike Racks announced a partnership with Bike Bus World on Aug. 25, 2026. - The companies are creating custom Bike Bus-branded kids’ bike racks. - The racks are designed to give children a dedicated place to park their bikes. - Bike Bus World organizes group rides for children and families to school and other destinations. - Dero said the collaboration builds on its work in bicycle parking and infrastructure.

The details: - Bike Bus World describes itself as a grassroots initiative that helps communities ride together instead of making car trips. - The movement has grown as communities look for ways to encourage active transportation. - Dero has designed and manufactured bike parking and bicycle infrastructure since 1995. - Dero also offers custom bike rack designs and branded racks for organizations. - Sam Balto, founder of Bike Bus World, said the group ride model is about joy, community and making bikes part of everyday life. - Andy Lageson, general manager of Dero, said the custom rack lets Dero provide functional infrastructure with added personality for kids. - The Bike Bus branded racks are part of Dero’s broader effort to create bike parking that supports the communities using it. - Dero says it wants to help make biking a more convenient and accessible form of transportation.

Between the lines: - The partnership is also a visibility play. - Branded racks can reinforce a shared identity around Bike Bus programs and help the movement stand out in public spaces. - The companies are signaling that youth biking needs both community programming and physical infrastructure to scale.

What's next: - Dero and Bike Bus World hope the partnership encourages more communities to launch Bike Bus programs. - The companies are directing people to Dero Advocacy to learn more about the partnership and order racks. - Bike Bus World points readers to bikebus.world for more information. - Dero directs readers to dero.com for its broader bike parking and infrastructure offerings.

The bottom line: - Dero is using custom bike racks to turn bike parking into part of the Bike Bus message: make riding visible, social and easy for kids.