HaiPay and DeepClick team up on cross-border checkout tracking

HaiPay and DeepClick announced a partnership on July 30, 2026, to connect ad-click optimization with payment settlement for merchants selling into overseas markets. The integration is meant to help merchants trace revenue from traffic acquisition through checkout and settlement, reducing the gap between ad reports and payment reconciliation.

Why it matters: - Merchants selling across borders often measure marketing and payments in separate systems that do not reconcile cleanly. - The partnership connects ad performance data with settlement data, which could make it easier to see what traffic is actually worth. - The move targets merchants facing higher customer acquisition costs on major social ad platforms.

What happened: - HaiPay, a cross-border payment gateway, and DeepClick, a post-click optimization platform for Meta and TikTok advertisers, announced a partnership on July 30, 2026. - The partnership covers merchants that sell into overseas markets. - DeepClick merchants will be able to connect HaiPay as a payment provider. - The companies said the integration will initially serve cross-border e-commerce, direct-to-consumer storefronts and digital goods merchants.

The details: - DeepClick handles the stage between the ad click and the merchant landing page. - DeepClick's tools focus on conversion recovery, audience re-engagement and returning-customer routing. - HaiPay handles card acquiring, local payment methods, currency conversion and payouts after checkout. - The companies said the setup should let merchants trace a single transaction across both stages instead of rebuilding records from separate reports. - HaiPay's published card processing starts at 2.5% plus US$0.30 per transaction. - Interchange-plus pricing is available for qualifying volume. - Final pricing is confirmed by quote based on market, volume and merchant profile. - Cross-border and foreign exchange pricing is also quote-confirmed rather than listed. - HaiPay said the pricing structure reflects variation in cost across markets and settlement currencies. - More information about HaiPay is available at the company's website.

Between the lines: - The partnership reflects a broader push to connect customer acquisition with downstream revenue settlement in one workflow. - That linkage matters because merchants often compare ad conversions with reconciled revenue, even though the two data sets are produced by different systems. - The integration could also reduce the manual work needed to explain drop-off between reported conversions and actual settled funds.

What's next: - The companies said further technical integration work will continue. - Regional rollout plans will be announced as they are completed. - Additional market coverage is expected after the initial merchant categories go live.

The bottom line: - HaiPay and DeepClick are trying to give cross-border merchants one view from click to cash, not two disconnected reports.