Intero Digital explains Google’s new AI search visibility report

Intero Digital has released guidance on Google’s new Generative AI performance report in Search Console, which for the first time shows how sites appear inside AI Overviews, AI Mode and AI features in Discover. The update gives SEO teams a new native signal for measuring AI visibility even as clicks, queries and cross-platform coverage remain limited.

Why it matters: - Google now provides a native way to see how sites surface inside its AI-generated search features, changing how SEO teams measure visibility. - The new report shifts attention from clicks alone to impressions inside AI experiences, where reach is increasingly concentrated. - Intero Digital says the new signal can help teams build baselines, compare page performance and adjust SEO strategy as AI reshapes search.

What happened: - On June 3, Google launched the Generative AI performance report in Search Console. - Intero Digital published guidance titled “Google Search Console Now Tracks AI Overviews Performance. Here’s What It Means for Your SEO Strategy.” - The guide breaks down what the report tracks, what it misses and how SEO and marketing teams should use it.

The details: - The report tracks one metric and four dimensions. - The impressions metric shows how often URLs appear inside Google’s AI-generated features across Search and Discover. - The Pages dimension identifies which URLs are being surfaced inside AI features. - The Countries dimension breaks visibility down by geography. - Intero Digital notes that thin international data may reflect a limited global rollout rather than a content problem. - The Devices dimension shows whether AI impressions skew toward mobile or desktop users. - Date granularity is available hourly, daily, weekly and monthly. - That timing detail lets teams connect content changes, technical updates and schema changes to shifts in AI visibility. - The report does not include click data. - The report does not include query-level data. - The report does not track brand or URL mentions where a site is referenced but not linked. - Access is limited to a subset of sites while Google expands the rollout. - The report covers only Google’s AI features: AI Overviews, AI Mode and Discover. - The report does not track visibility across ChatGPT, Perplexity, Gemini outside Search or Microsoft Copilot. - Intero Digital points teams to Profound, Semrush’s AI toolkit, and BrightEdge as complementary cross-platform tools. - Intero Digital says the report reflects what Google actually knows about a site inside its own AI features, unlike third-party tools that infer visibility from external signals. - The company cites a Seer Interactive study from September 2025 that analyzed more than 25 million impressions across 42 organizations. - That study found organic click-through rates on queries with AI Overviews fell 61%.

Between the lines: - Google’s report does not solve every measurement problem, but it gives SEO teams a first-party data source that is more direct than inference-based tools. - Missing click data matters less if AI Overviews continue to suppress organic clicks and if impressions become the main sign of reach. - The report also raises the importance of content that can be surfaced inside generative answers, not just ranked in traditional blue links.

What’s next: - Intero Digital advises teams with access to review the Pages report immediately and build a baseline. - The company recommends comparing URLs that appear in AI features with top traditional search pages. - Teams without access yet should audit content for direct answer blocks, structured data markup, authoritative sourcing and topical depth. - Intero Digital expects early baseline building to matter most for teams competing in GEO as the rollout expands and reporting matures.

The bottom line: - Google’s new Search Console report gives SEO teams a rare native look at AI visibility, and the brands that adapt fastest may gain an edge before the data becomes standard.